Max Events Dubai was chosen through a multi-agency pitch to strategize and execute the Launch event for Neopharma held at The Grand Hyatt, Oud Mehta on May 19^th, 2017. The brand wanted to create a great buzz about the product in the UAE market to create awareness in the Pharmaceutical industry and Introduce the product.

Dr. B.R.Shetty along with other dignitaries (Assistant Undersecretary of Public Health Policy and Licensing – H.E. Dr. Amin Al Amiri, Japanese Ambassador to the UAE, H.E. Mr. Kanji Fujiki, Prof. Tohru Tanaka, Prof. Naohide Yamashita) were present on May 19^th, 2017 to address the Attendees and the local media to talk about the launch of their Product and association the brand with SBI Neopharma & to spread the word across about their presence. Neopharma, one of the leading pharmaceutical manufacturing companies in the world, launched NatuALA also known as 5-Amino Levulinic Acid (5-ALA. The product NatuALA is a breakthrough in the management of Type 2 diabetes. Max Events Dubai created some interesting content for the brand to educate and share it amongst the Doctors who were the invitees.

The theme of the event was the equation of the famous Scientist Albert Einstein i.e. E=mc²  -formulated to Decode the Power Within. The equation was explained in lay man’s terms to a very simple meaning of

Energy= Macarize x Companion ^Care, where macarize in Greek means To be pronounced as Blessed. The Concept for the event included a grand launch of the product with a life-sized Styrofoam structure of the product which was 2 meters in height and 2 meters in diameter and a 45 second informative AV about the NATUALA 5.

On the actual day of Launch event, more than 250-300 people attended the event to be a part of this iconic and revolutionary product. Present was Dr. B.R. Shetty for a quick press conference, talking about their fitness levels and how the brand has helped maintaining his lifestyle, both On and Off-ground. The event witnessed presentation and speech from well-known Scientists from Japan and renowned doctors from NMC Hospital.

Bruno Britto, Managing Director Max Event Dubai said, “It was fun and interactive to conceptualize and execute this event as this was the first of its kind event for the company and for SBI Neopharma.  The equation of e=mc2 was the theme that was formulated to decode the power of within was successfully delivered far beyond expectation. The AV and the artwork were created by Mr. Sarath Jayan Creative head of Max Events Dubai.

Speaking with Mr. Vikram Joshi, Marketing and Brand Manager of Neopharma said that it was wonderful and a commendable working with the team.