Project Name: Launch of Farz Facility – Farz is a state-of-the-art Material Recovery Facility (MRF) by Imdaad
Event Date:- 03 February 2020
So the brief was pretty straight. The Facility had to be launched in a creative way and at the same time, we would need to communicate a message related to the environment.
This is what we thought off.
The Launch would simply mean the reveal of the entire facility equipment as below:-
The Facility has a height of 16mtrs. We initiated working on the specs of a Kabuki drop for the reveal of the machinery equipment. After the final site visit, we decided to position the ceremony in the centre of the facility
Taking centre position we managed to get a space just perfectly enough to host or seat 200 guests. We customized the Curtains according to the size and reveal. Each curtain went up to around 14mtrs. The 3 Sides were rigged onto the Kabuki system. In short the total length of the drop was around 100mtrs. Below is the diagram we worked on.
The red line indicates the Kabuki fall and the black line indicates the cover for the other sections of the machinery. The VIPs would have to place their hands on the IPAD for the launch. We ran a test a night before and were pretty excited about the opening. This is how the test looked like.
We kept elements that are simple. We had the following elements:-
- Media wall
- Hastag #FARZ
- FARZ Letters made of Metal
- GRAFITTI Art
Grafitti Art was one of the main highlights for the event too. The Artists showcased the human approach towards the enviroment. We painted Skips and Dustbins clearly leaving a message on the impact of waste on the environment. The Grafitti art was done in 5days onsite. Take a look at the album.
The event lasted for 1hour followed by a tour of the facility. We were honored to be awarded the project and have once again proved that keeping events simple, effective and at the same time sending out a message to the world is most important.
Are you looking at launching your facility? Give us a call +9714 4307446!
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Services offered for the Launch:-
- Concept and Design
- Audio Video and Lighting solutions
- Kabuki Equipment
- Grafitti Artists
- On-site Branding
- Furniture Rental
- Launch Video
- Photography and Videography
- Translation Booths and Headsets
- Interpreter for Simultaneous Translation